AGM-Postpaid Marketing Specialist

Job Req ID: 40528

Location:
Bangalore, IN

Function: Marketing/Digital

About:
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

Role

Postpaid Marketing

Job Level/ Designation

M2

Function / Department

Marketing

Location

Bangalore

Job Purpose

Achieve Revenue with the help of plans designed , upsell campaigns , promotional schemes and targeted offers ,other usages and maintaining healthy realised rates

Key Result Areas/Accountabilities

Minimize Churn and Increase retention through design & execution engagement and retention schemes for Consumer Subs

Conceptualize / Develop and implement Loyalty Schemes / plans for retention and Revenues

Campaign Management

Ensure profitability of Upsell and Customer communication tools

Design Competitively priced Commercial structure for Postpaid Products – Structure and Design Postpaid Plans, UAT for the retail which are competitive in the market and help in driving acquisitions and revenue

Migration of Subs to new plans with comprehensive Communication plan

Design and Implement Promotional Schemes, quality based suggestions on customer engagement schemes

Product Improvisation from time to time to remain Relevant. Commutation and storytelling for the product and maintain buzz in the market

Subs , Usage & Revenue Tracking

Daily , monthly tracking of key performance indicators at sub level

Design , conceptualize all Business Process along with CS Team with Improvisation from time to time to increase customer experience

Increase Visibility and Awareness in of Brands through the Postpaid Business

Design / Conceptualize along with Brand Team various communication models like Posters , banners , leaflets, other elements ,etc

Contribute to the NPS & TNPS of the circle

Analyze & suggest measures to improve Store & Manpower productivity to achieve channel Postpaid Acquisition targets including COCA Payouts.

Core Competencies, Knowledge, Experience

1. Excel/SAS/BI

2. Analytics

3. CLCM

Must have technical / professional qualifications

1. Post Graduate MBA with 3-5 years’ experience

2. Analytical and Data crunching skills

3. Communication and presentation skills

4. Go to market

Vodafone Idea Limited (formerly Idea Cellular Limited)

An Aditya Birla Group & Vodafone partnership