Territory Manager Job in Kota, Rajasthan at Mahindra & Mahindra Ltd. –

Date: 15-Mar-2023

Location: Kota

Company: Mahindra & Mahindra Limited

Responsibilities & Key Deliverables

Sales & Collection

  • Set target for the dealer/retailer after taking into account capacity to sell as well as total sale last year
  • Achieve month-on-month sales and collection plan
  • Administer collection schemes/cash discounts to dealers/retailers to ensure that outstanding is recovered as per policy

Channel Mgmt

  • Identify financially sound channel partners (A&B) by observing the companies they are associated with, the current outstanding in the market, their debtor days, yearly turnover, their market feedback, credit or cash party, etc.
  • Propose appointment of new channel partner to RM post satisfactory analysis
  • Complete channel appointment by April end for Kharif season and October end for Rabi season
  • Showcase the value in the product portfolio to new dealers/retailers by involving them in demonstrations/farmer meetings
  • Explain, clarify and enforce business policy amongst all dealers/retailers so as to ensure alignment amongst all stakeholders
  • Conduct dealer/retailer meeting at the beginning of the season to explain new products and their applications, new collection schemes (if any), business policy and reward good performers of last season
  • Monitor liquidation of products as against payment received from customers.
  • Ensure that 70% of budgeted sales comes from super league dealers
  • Motivate super-league dealers to increase sales by showcasing value in our product portfolio

Demand Generation

  • Finalise the placement of FDOs at respective dealers/distributors as per the crop and gold category products planning. Ensure FDO productivity by tracking FDO performance (liquidation) on weekly basis.
  • Ensure proper utilization of promotional budget through the right and judicious use of posters, banners, leaflet distribution at high impact/high visibility areas
  • Prepare well thought out route map covering important villages and retail outlets for self and FDO as well.
  • Conduct village level camps for farmers along with respective FDO wherein crops, common diseases/pests related to that crop, our products and their applications are explained and discussed
  • Conduct and train FDOs on how to organize an effective farmer meeting at villages
  • Conduct and train FDOs on how to engage in an effective product demonstration to farmers
  • Conduct product demonstrations by self and farmer meetings/month consisting of 75 farmers each
  • Conduct at least 4 field days along with FDO
  • Extensive field travel (at least 15 night halts/month)
  • Train the team below (FDOs) to ensure 100% Compliance and strict adherence to BIZOM system for attendance, route maps and liquidation
  • Collaborate with ‘Crop consultants’ by showcasing the value of our product portfolio thereby creating influencers amongst farmers

Market Identification and competitor analysis

  • Identify opportunities to enter new adjacent markets by proper analysis of crops, pests/diseases, our corresponding product portfolio, type of market (cash/credit), profile of competitors present as well as their molecules and suggest the same to RM/ZM.
  • Provide vital competitor information to Regional Manager/ZM/HO wrt the product pricing strategies


3-8 years of experience in Sales of Pesticides/Fertilisers

Industry Preferred


Minimum B.Sc(Ag)

General Requirements

About the Company

Company: Mahindra & Mahindra Ltd. –

Company Location:  Kota, Rajasthan

Estimated Salary:

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About Mahindra & Mahindra Ltd. -